|
|
Proposal of Communication Strategy
Viktorin, Ondřej ; Halouzková, Dana (referee) ; Šimberová, Iveta (advisor)
In the proposal of communication strategy for OK Plast Company I solve the problem about corporate identity, contains all identification symbols helping recognize the specific subject and distinguish it from the others. Corporate identity is classified to public relations in communication mix. Principle of corporate identity is a philosophy and history of company. It is about “main strategy of company.”
|
|
|
Proposal for the corporate design of FTVS UK
Lhota, Filip ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title of study: Proposal for the corporate design of FTVS UK Study aim: An analysis of the present situation in the area of the faculty's visual style and proposals for its amelioration by means of a graphic manual. Method: Analysis of internal and external documents and a semi-structured interview are used in this Master's Thesis. Results: A complete graphic manual of FTVS will be presented as a final proposal for an amelioration of the present state. Key words: company communication, company identity, corporate design, logo, graphic manual
|
|
|
Proposal for the corporate design of KTV PedF UK
Běhounek, Jakub ; Pokorný, Ladislav (advisor) ; Přibyl, Ivan (referee)
This diploma thesis focuses on the visual presentation of the Department of Physical Education Faculty of Education of the Charles University. Its aim is to analyse the current situation in the unified visual style of the department and propose improvement through a new graphic manual. The theoretical part contains information about the Department and its functioning, about cooperation with the university sports club and about the presentation of the department at various events. The theoretical part explains the background issues of the corporate identity and corporate image and shows how the selected departments at the Charles University in Prague and other Czech universities visually present themselves. The practical part analyses students, graduates, teachers' and the management's opinion of the work and visual appearance of the Department of Physical Education. And the key points of the presentation of the department in the graphic manual are summed and presented here. The knowledge acquired from this thesis and its output are primarily intended for employees of the department and people who will help with the graphical presentation of the department. Secondly, other departments that are planning to create their own visual style can get inspired by this work's models.
|
|
|
Evolution of visual style of the Prague Metro
Ťopková, Tereza ; Slanec, Jaroslav (advisor) ; Ježková, Tereza (referee)
The aim of the thesis is to describe the development of the Prague metro's appearance and to study the application of a uniform visual style in its current environment. The theoretical section describes the history of the Prague metro and investigates the topic of visual communication and unified visual styles with a focus on information and wayfinding systems applied in public transport environments. The key topic examined in this work is the development of the visual style in Prague's metro from its opening to the present day. Preparatory studies of the metro's information and wayfinding systems and the finally applied systems are both described. This section includes a description of individual visual elements and important information about the authors of these systems, Jiří Rathouský and Rostislav Vaňek. The current visual communication style seen in Prague's metro is also described in this section. Planned and tested variants of new systems are also examined. The empirical section of the thesis investigates the currently applied visual style in Prague's metro. Elements from the graphic manual are described and adherence to a uniform visual style is analysed, including how certain elements have been applied at selected Prague metro stations.
|
|
|
Corporate identity of a small company with practical application for a particular company
Jančíková, Nikola ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master´s Thesis deals with the visual style of a small company Jahody Stebno which specialises in seasonal harvesting and selling of strawberries. It concerns a corporate design with the main emphasis on its logo, font and colors. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of a concurrence in the field. In its conclusion the thesis presents a graphic manual that could be used by the company in the future.
|
|
| |
|
|
Proposal for the corporate design of KTV PedF UK
Běhounek, Jakub ; Pokorný, Ladislav (advisor) ; Přibyl, Ivan (referee)
This diploma thesis focuses on the visual presentation of the Department of Physical Education Faculty of Education of the Charles University. Its aim is to analyse the current situation in the unified visual style of the department and propose improvement through a new graphic manual. The theoretical part contains information about the Department and its functioning, about cooperation with the university sports club and about the presentation of the department at various events. The theoretical part explains the background issues of the corporate identity and corporate image and shows how the selected departments at the Charles University in Prague and other Czech universities visually present themselves. The practical part analyses students, graduates, teachers' and the management's opinion of the work and visual appearance of the Department of Physical Education. And the key points of the presentation of the department in the graphic manual are summed and presented here. The knowledge acquired from this thesis and its output are primarily intended for employees of the department and people who will help with the graphical presentation of the department. Secondly, other departments that are planning to create their own visual style can get inspired by this work's models.
|
|
|
Proposal for the corporate design of FTVS UK
Lhota, Filip ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title of study: Proposal for the corporate design of FTVS UK Study aim: An analysis of the present situation in the area of the faculty's visual style and proposals for its amelioration by means of a graphic manual. Method: Analysis of internal and external documents and a semi-structured interview are used in this Master's Thesis. Results: A complete graphic manual of FTVS will be presented as a final proposal for an amelioration of the present state. Key words: company communication, company identity, corporate design, logo, graphic manual
|
|
|
Proposal of Communication Strategy
Viktorin, Ondřej ; Halouzková, Dana (referee) ; Šimberová, Iveta (advisor)
In the proposal of communication strategy for OK Plast Company I solve the problem about corporate identity, contains all identification symbols helping recognize the specific subject and distinguish it from the others. Corporate identity is classified to public relations in communication mix. Principle of corporate identity is a philosophy and history of company. It is about “main strategy of company.”
|
|
|
Corporate design of the Primary school and Kindergarten Brno
Kapounková, Andrea ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
This Master´s Thesis deals with the visual style of Elementary school and Kindergarten Brno, Blažkova 9, state-funded institution with the main emphasis on its logo. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of elementary schools of both the same and different localization throughout the republic. The monitoring of various elementary schools and their logos including their applications has been carried out as a basis for the thesis. In its conclusion the thesis presents author´s design of graphic manual that should be used by the above mentioned elementary school for presentation purposes from school year 2016/2017 onwards.
|
guest ::
